Coaching by G

Sciency Shit

plane ride family size bag of Doritos and drinking soda

Join the next Cohort of Fit From Within.  Come to the LIVE sessions in my studio!

On a plane home to Chicago, there is a child, about 10 years old, across the aisle eating a family size bag of Doritos and drinking soda while plugged into a video game device AND watching a movie on another device. Yes, 2 separate devices. Licking his fingers and then rubbing his hands under his armpits. I’m leaving New Mexico where I got a luscious tan.  

This child is the color of larva and his top jaw jutting over bottom, a sign of mouth breathing. 

He’s not overweight, but shows no sign of muscle.  He is pudgy, and has now finished the entire bag. He is looking restlessly for the next distraction In addition to the two devices and the sugary soda.

The gentleman next to me is, I’m guessing, a marketing consultant for Abbott labs? He has his computer open to a pamphlet that originally caught my attention, as a PhD biochemist, because it appeared at the top as a scientific peer reviewed article; alas it’s a brochure. It’s for physicians— god bless us all if this becomes the standard. I’m sure in fact that it has become, IS, the standard of education. Marketers and insurance companies feed “information “ loosely based on facts to physicians who then sell it to their hapless sick patients who come to them for solutions.

His brochure is a dual advertisement. I want to take a picture but it seems not cool. 

It talks about how chemoradiation for esophageal cancer patients can cause weight loss. Duh.

How about esophageal cancer could really make it hard to eat, swallow or digest anything. 

It lists all the cancers and a chart of how weight loss is a marker for decreased life span, how weight loss is always muscle loss…..the only actual fact I note here.  Information like this – WEIGHT LOSS IS ALWAYS MUSCLE LOSS- is delivered in our culture AFTER you have developed cancer, not before.

But, hey……they have the solution: take our magic potion!!!  Ensure max protein. 30 whole grams of protein and vitamins and minerals.

It comes in 5 artificial flavors.

See if you can identify ANY ingredients as food. It claims high quality protein sources and lists theses as milk and soy.  Full of seed oils and artificial gums.

Good grief! 

It says recommend a nutrition plan before treatment starts.

You mean like this kid? 

Like Doritos and pop?

This kid is fast tracking his esophageal cancer. 

Full circle selling disease and cure. The cure they are selling, ensure, is basically a liquid version of Doritos and pop.  They went ahead and ground it down for you so you don’t even have to chew your poison.


Don’t start paying attention now. 

This culture will remove you from the earth and anything natural including your own body and then sell you the solution piecemeal, pills, surgeries, radiation, chemotherapy, artificial meal replacements, and literally anything so that you won’t look up from your tv and fast food…….

30 grams of protein is listed as 50% daily requirement 

For whom?



This kid is never going to develop muscle to maintain.

Pharma is not just making pills.

They are making “shakes “ giving sciency nutrition advice and selling it all through the most credible Salesforce ever: physicians.

Perhaps, I am jaded 

And still, I’m just reporting the weather here.

If you no longer accept the standards that are being sold to you, you might be interested in the work I do. My work is leading people back to the land, back themselves, back to the inner guidance systems that are inherit.  

Join the next Cohort of Fit From Within.  Come to the LIVE sessions in my studio!


From my heart to yours,

Giulia signature

How The Power of Commitment Will Change Your Life

The Power of Commitment

Watch now and learn how to tap into the power of your commitment.

When I set out on my journey to lose over 100 pounds, I WAS NOT setting out to lose over 100 pounds. I was setting out to find a way to feel better.

I had no goal of losing a certain amount of weight. I just wanted to feel alive in my body again.

My point? If you struggle with feeling better, you’re not alone. 

I am sharing my journey so that you don’t make the same mistakes I did.

I believed the stories I had about myself.

I didn’t know what forgiveness was and so my life has been a perpetual lesson in letting go and learning how to forgive.  

What does forgiveness have to do with weight loss? Everything.

Whatever the issue is, it is never the root.

In fact, the premise of all my work is that our biography becomes our biology.  

Our biography is an interpretation of our circumstances that we have accepted in a particular way.  We can shift our perception and grow closer to peace.  

A shift in perception is how A Course in Miracles (ACIM) defines a miracle. 

I have been fortunate to experience so many miracles and I want to show you how!

I have had many incarnations in this one lifetime. 

I was an athlete, a musician, a chef, a biochemist, a professor, and now a coach.  

As a coach, I embody all of my previous iterations and I have an opportunity to share more of the lessons I have learned and am still learning.  

Want to now what helped?

The power of commitment 

This changed my life over and over in the most beneficial ways. 

Making a commitment to myself was the beginning of my self-love journey.

An overused adage “it’s the journey not the destination” and it is of no help if you aren’t feeling it.

We are conditioned to believe that the destination is where its at! 

“I just need to lose 30 pounds.” 

“I just want to make senior VP and get a raise and then I will be set!” 

“I want to snatch 100kg and then I will be…….”  WHAT?

You won’t be that thing then because you aren’t letting yourself be that thing now.

We don’t arrive somewhere. 

We inch our way toward what we think will make us happy and along the way we find another path and follow it toward happiness and along the way to that we find another path and follow it, and all the while, if we pay attention, we are either experiencing more happiness or more frustration.  

Both of those experiences can guide us toward our own North Star—in fact no matter what you are doing you ARE on YOUR path. 

The trick is to ask yourself better questions.

On my 51st birthday I felt like maybe I finally had a clear concept of letting go and had the term “AMOR FATI” tattooed on my hand, right where I can see it when I grab a barbell.  

Amor fati is a Latin term meaning to “love your fate”.  Very simply it means love what is, as it is.  Stop trying to change things, people, situations, self…….

Memento mori, Memento vivere —don’t forget you have to die, and don’t forget to live!

Want more clarity about the life that you want? Download the free worksheet below.

Free Download

Remember, the reason you’re here is to learn to know yourself better. 

This journey is about self-love. 

Enjoy the worksheet, couple it with consistent practice and I’ll check back soon!

Strong Word

This is the day my momma Rose (Rosabel Rhodes Isetti), would have turned 87.  She was born August 18, 1934 and she left this Earth on August 26, 2019.  I miss her all the time and I am so GRATEFUL to still have my sister, Marina, and our daddy, Ampelio.  I have these touchstones of remembrance and connection that keep me grounded when I feel my insides take flight in reach of my mom.  I want to call her on my way home from work and hear her voice say, “Hi, my Peach”, just one more time.  (more…)


at the height of my anorexia,
giulia told me about the spark of light inside all of us
how it waxed and waned with starvation
and how it is who we are
more than the muscle she helps build
or the fat protecting our bodies
we are light. (more…)

I am here for you.

“Sometimes I think about carrying a go-pro around the gym to capture the magic.  But really, I think the truth is no one else can ever experience that magic like it’s experienced between coach and client – when they are both vulnerable and open to the process. This is the thing I have no words to describe- but you know it when you are in it. It’s a gift of presence between two people fully engaged in the same pursuit for very different reasons. “ – Giulia Isetti, PhD

As we traverse this time of increased reactivity together, I am here for you. This relationship that we have built together is ours.  It is solid and full of trust.  (more…)

The scale shouldn’t dictate the attitude.

I was delighted to hear from a few of you in regard to my last blog–thanks for your responses and for your willingness to try something new…ignoring the scale! The scale is one of those things, like social media, that can give us immediate permission to sink into negative thinking simply due to a number. And we don’t need permission to feel good, just do it–without checking on the scale or the number of likes and followers. I’m glad to have elicited some thoughts and agreement, but please feel free to respond if you disagree as well.


Client Spotlight: Eric Peck

“The only thing constant in our lives is change.  Aware of it or not, our bodies are constantly changing, adapting to what we consciously or unconsciously do or not do with our bodies, what we give it for fuel or what we neglect to give it for fuel. 

At 54, I have gone through many cycles of being in both good and poor condition. I have been training on and off for 40 years with some large peaks, some large valleys, and overall more peaks than valleys.  However, in the last few years, I was having difficulty getting into a solid, regular workout routine. Fortunately, I happened upon Giulia. 

I learned that she was a coach with multiple training certifications and that she competes. She suggested I come into her gym so she could “push me around a bit” and offered to help me with dietary issues. I didn’t want to go in there being out of shape, I wanted to get going on my own so that there would be something for her to push around.  But when I realized that I was not doing anything on my own I decided to give Giulia a go. That was the toughest part.” – Eric Peck, Coaching by G client

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